India's telecommunications regulator asked telecom service providers to allow only registered companies to use their network to market products, as it set rules to control telemarketing.
Under the regulations, issued following complaints of increasing number of unwanted calls, marketing companies have to register themselves with telecom service providers to use their networks, the Telecom Regulatory Authority of India said on its website.
Telecom companies will face fines ranging from INR100,000 to INR1 million if they fail to comply with the rules.
The guidelines won't apply to telephone messages on account details from banks, insurance companies and telecom service providers as well as on transactions such as airline and railway bookings.
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